{"id":2850,"date":"2021-10-20T08:26:33","date_gmt":"2021-10-20T08:26:33","guid":{"rendered":"http:\/\/cinq-freres.com\/?p=2850"},"modified":"2021-10-20T08:31:40","modified_gmt":"2021-10-20T08:31:40","slug":"lancement-a-maurice-de-cinq-freres-producteur-de-vanille-et-epices-haut-de-gamme","status":"publish","type":"post","link":"https:\/\/cinq-freres.com\/en\/lancement-a-maurice-de-cinq-freres-producteur-de-vanille-et-epices-haut-de-gamme\/","title":{"rendered":"Launching of Cinq Fr\u00e8res, producer of high-end vanilla and spices, in Mauritius"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/cinq-freres.com\/wp-content\/uploads\/2021\/10\/Cinq-Freres-Launch-event.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.10.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbCinq Freres Launch event\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ url=\u00a0\u00bbhttps:\/\/www.flickr.com\/gp\/194194338@N05\/p2b44y\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.10.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]

Gallery<\/strong><\/a><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.10.8″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]\n

<\/em><\/strong><\/p>\n

 <\/p>\n

Launching of Cinq Fr\u00e8res, producer of high-end vanilla and spices, in Mauritius<\/strong><\/h1>\n

<\/strong><\/em><\/p>\n

Having the name of the first vanilla plantation recorded for the first time in 1915, in the region of Sava, in the North-East of Madagascar, <\/strong><\/em>Cinq Fr\u00e8res<\/em><\/strong><\/a> is a company based in Mauritius specializing in the sales of vanilla grown along the Ankavy River, not far from Antalaha \u2013 a small town, considered the capital of the famous spice. The brand, which also offers a fine selection of exceptional condiments, is now launching into retail.<\/strong><\/em><\/p>\n\n

Being a subsidiary of Agro Resources Mauritius Cinq Fr\u00e8res<\/a> has as its core business the production, supply, processing and export of high quality vanilla and spices from Madagascar. Agri Resources Group<\/a> (subsidiary of Monaco Resources Group<\/a>) began investing in the production of vanilla and spices in Madagascar in 2015 with the Director of Cinq Fr\u00e8res, Matthieu Lougarre and currently owns no less than 3 plantations totaling 145 hectares as well as two processing centers.<\/p>\n

\u00a0Cinq Fr\u00e8res<\/a> was therefore created to ensure excellent production but also to promote sustainable agricultural practices combined with collaborative work with local producers. This partnership has already enabled the loyalty of several large customers from the food and cosmetics industries. Today, the company wants to bring the same quality products directly to the retail market. \u00ab\u00a0Our mission is to bring producers closer to consumers, on the one hand to offer new opportunities and better incomes to our local partners and on the other hand to guarantee products of better quality and with a lower environmental impact to our customers.<\/em>\u00a0\u00bb explains Matthieu Lougarre Director of Cinq Fr\u00e8res<\/a>.\u00a0<\/p>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/cinq-freres.com\/wp-content\/uploads\/2021\/10\/Cinq-Freres-Launch-Event-84.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.10.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ title_text=\u00a0\u00bbCinq Fr\u00e8res Launch Event (84)\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.10.8″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]\n

<\/em><\/strong><\/p>\n

\u00a0Focus on retail marketing<\/strong><\/p>\n\n

In the expansion process, Cinq Fr\u00e8res<\/a> embarks on a new adventure in retail marketing by offering its customers vanilla pods distinguished by Ecocert Organic Agriculture certification and which are grown, processed, exported and marketed by it. This approach makes the entity the only feature in the vanilla sector on the market to have no recourse to any intermediary and to be able to guarantee a product with optimal traceability, from the field to consumer. \"\u00a0In addition, all our fields are managed in a sustainable way according to the precepts of agroecology. Absence of chemicals, crop associations, rotations, maintenance of plant cover, preservation of local species and reforestation; all this is part of our strategies<\/em>\u00a0\u00bb says Matthieu.<\/p>\n

\u00a0Cinq Fr\u00e8res<\/a> these are therefore products such as gourmet vanilla from Madagascar, vanilla powder but also high-end spices such as pink berries, cinnamon, nutmeg, white pepper, black pepper, wild pepper, not to mention a whole range of exceptional products such as cocoa butter, whole cocoa beans, ginger and kaffir lime zest.<\/p>\n\n

\u00a0\u00ab\u00a0En r\u00e9duisant le nombre d’interm\u00e9diaires, nous pouvons assurer la qualit\u00e9 des produits qui peuvent s\u00e9duire tout le monde, des gastronomes amateurs aux chefs gastronomiques \u00e0 des prix tr\u00e8s accessibles<\/em>. \u00bb says Matthieu.<\/p>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/cinq-freres.com\/wp-content\/uploads\/2021\/10\/Cinq-Freres-Launch-Event-74.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.10.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbCinq Fr\u00e8res Launch Event (74)\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.10.8″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]\n

 <\/p>\n\n

A production with a positive social impact<\/strong><\/p>\n

\u00a0Cinq Fr\u00e8res<\/a> is a company which is committed to working with local producers as well as small farmers. In order to guarantee traceability, quality and fair remuneration for farmers, Cinq Fr\u00e8res<\/a> works in close collaboration with the association Inside Madagascar<\/a> \u00bb and APVAM (Association des Planteurs de Vanille d\u2019Ankavia Meva) which currently brings together more than 600 producers. Involved in the field, Cinq Fr\u00e8res<\/a> also delivers training on the preparation of vanilla in order to improve quality and enable producers to capture a greater part of the added value of the sector. \"\u00a0We rely on education, the promotion of quality, fair remuneration and the popularization of good farming practices in order to have a positive impact on the development of local communities and limit that of the vanilla sector on the environment.<\/em>\u00a0\u00bb adds Matthieu.<\/p>\n\n

\u00a0Today, the products of Cinq Fr\u00e8res are sold on their website www.cinq-freres.com<\/a> and are available for sale and delivery throughout Mauritius.<\/p>\n\n

 <\/p>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/cinq-freres.com\/wp-content\/uploads\/2021\/10\/Cinq-Freres-Launch-Event-51.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.10.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbCinq Fr\u00e8res Launch Event (51)\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Named after our first plantation of vanilla recorded for the first time in 1915, in the region of Sava, in the North-East of Madagascar, Cinq Fr\u00e8res is a company based in Mauritius specialized in the commercialization of vanilla cultivated along the Ankavy river, not far from Antalaha \u2013 a small town, considered the capital of the famous spice. The brand, which also offers a fine selection of exceptional condiments, is now launching into retail.<\/p>","protected":false},"author":1,"featured_media":2884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

<\/p>\n\n\n\n

Portant le nom de la premi\u00e8re plantation de vanille enregistr\u00e9e pour la premi\u00e8re fois en 1915, dans la r\u00e9gion de la Sava, dans le Nord-Est de Madagascar, <\/strong><\/em>Cinq Fr\u00e8res<\/em><\/strong><\/a> est une entreprise bas\u00e9e \u00e0 Maurice sp\u00e9cialis\u00e9e dans la commercialisation de vanille cultiv\u00e9e au long de la rivi\u00e8re Ankavy, non loin d\u2019Antalaha \u2013 petite bourgade, consid\u00e9r\u00e9e comme la capitale de la fameuse \u00e9pice. L\u2019enseigne qui propose aussi une belle s\u00e9lection de condiments d\u2019exception se lance aujourd\u2019hui dans la commercialisation au d\u00e9tail.<\/strong><\/em><\/p>\n\n\n\n

Filiale d\u2019Agro Resources Mauritius, Cinq Fr\u00e8res<\/a> a pour c\u0153ur d\u2019activit\u00e9s la production, l\u2019approvisionnement, la transformation et l\u2019exportation de vanille et d\u2019\u00e9pices de haute qualit\u00e9 de Madagascar. Agri Resources Group<\/a> (filiale de Monaco Resources Group<\/a>) a commenc\u00e9 \u00e0 investir dans la production de vanille et d\u2019\u00e9pices \u00e0 Madagascar en 2015 avec le Directeur de Cinq Fr\u00e8res, Matthieu Lougarre et poss\u00e8de \u00e0 ce jour pas moins de 3 plantations qui totalisent 145 hectares ainsi que deux centres de transformation.<\/p>\n\n\n\n

Cinq Fr\u00e8res<\/a> a donc \u00e9t\u00e9 cr\u00e9\u00e9e pour assurer une production d\u2019excellence mais aussi pour promouvoir les pratiques agricoles durables conjugu\u00e9es \u00e0 un travail collaboratif avec les producteurs locaux. Ce partenariat a d\u00e9j\u00e0 permis la fid\u00e9lisation de plusieurs gros clients issus des industries alimentaires et cosm\u00e9tiques. Aujourd\u2019hui, l\u2019entreprise souhaite apporter les m\u00eames produits de qualit\u00e9 directement sur le march\u00e9 de d\u00e9tail. \u00ab Notre mission est de rapprocher les producteurs des consommateurs, d\u2019une part pour offrir de nouvelles opportunit\u00e9s et de meilleurs revenus \u00e0 nos partenaires locaux et d\u2019autre part de garantir des produits de meilleure qualit\u00e9 et avec un impact environnemental moindre \u00e0 nos clients<\/em> \u00bb d\u00e9taille Matthieu Lougarre Directeur de Cinq Fr\u00e8res<\/a>.<\/p>\n\n\n\n

Cap sur la commercialisation au d\u00e9tail<\/strong><\/p>\n\n\n\n

Dans sa d\u00e9marche d\u2019expansion, Cinq Fr\u00e8res<\/a> se lance dans une nouvelle aventure qu\u2019est la commercialisation au d\u00e9tail en proposant \u00e0 ses clients des gousses de vanilles distingu\u00e9es par la certification Agriculture Biologique d\u2019Ecocert et qui sont cultiv\u00e9es, transform\u00e9es, export\u00e9es et commercialis\u00e9s par ses soins. Cette d\u00e9marche fait de l\u2019entit\u00e9, la seule actrice de la fili\u00e8re vanille du march\u00e9 \u00e0 n\u2019avoir recours \u00e0 aucun interm\u00e9diaire et \u00e0 pouvoir garantir un produit \u00e0 la tra\u00e7abilit\u00e9 optimale, du champ au consommateur final. \u00ab Par ailleurs, tous nos champs sont g\u00e9r\u00e9s de mani\u00e8re durable suivant les pr\u00e9ceptes de l\u2019agro\u00e9cologie. Absence de produits chimiques, associations de cultures, rotations, maintien d\u2019un couvert v\u00e9g\u00e9tal, pr\u00e9servation des essences locales et reboisement ; tout ceci fait partie de nos strat\u00e9gies<\/em> \u00bb assure Matthieu.<\/p>\n\n\n\n

Cinq Fr\u00e8res<\/a> ce sont donc des produits comme la vanille gourmet de Madagascar, la vanille en poudre mais aussi des \u00e9pices haut de gamme comme les baies roses, b\u00e2tons de cannelle, noix de muscade, poivre blanc, poivre noir, poivre sauvage sans oublier toute une gamme de produits d\u2019exception comme le beurre de cacao, les f\u00e8ves de cacao enti\u00e8res, gingembre et zestes de combava. <\/p>\n\n\n\n

\u00ab En r\u00e9duisant le nombre d'interm\u00e9diaires, nous pouvons assurer la qualit\u00e9 des produits qui peuvent s\u00e9duire tout le monde, des gastronomes amateurs aux chefs gastronomiques \u00e0 des prix tr\u00e8s accessibles<\/em>. \u00bb ajoute Matthieu.<\/p>\n\n\n\n

Une production \u00e0 l\u2019impact social positif<\/strong><\/p>\n\n\n\n

Cinq Fr\u00e8res<\/a> est une entreprise qui s\u2019engage \u00e0 travailler avec les producteurs locaux ainsi que les petits agriculteurs. Afin de garantir la tra\u00e7abilit\u00e9, la qualit\u00e9 et la juste r\u00e9mun\u00e9ration des agriculteurs, Cinq Fr\u00e8res<\/a> travaille en \u00e9troite collaboration avec l\u2019association \u00ab Inside Madagascar<\/a> \u00bb et l\u2019APVAM (Association des Planteurs de Vanille d\u2019Ankavia Meva) qui regroupe actuellement plus de 600 producteurs. Impliqu\u00e9e sur le terrain, Cinq Fr\u00e8res<\/a> d\u00e9livre \u00e9galement des formations sur la pr\u00e9paration de la vanille afin d\u2019am\u00e9liorer la qualit\u00e9 et permettre aux producteurs de capter une plus grande partie de la valeur ajout\u00e9e de la fili\u00e8re. \u00ab Nous misons sur l\u2019\u00e9ducation, la valorisation de la qualit\u00e9, la juste r\u00e9mun\u00e9ration et la vulgarisation des bonnes pratiques culturales afin d\u2019avoir un impact positif sur le d\u00e9veloppement des communaut\u00e9s locales et de limiter celui de la fili\u00e8re vanille sur l\u2019environnement<\/em> \u00bb rench\u00e9rit Matthieu.<\/p>\n\n\n\n

Aujourd\u2019hui, les produits Cinq Fr\u00e8res sont vendus sur le site marchand www.cinq-freres.com<\/a> et sont disponibles \u00e0 la vente et \u00e0 la livraison sur tout Maurice.<\/p>\n","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/cinq-freres.com\/wp-content\/uploads\/2021\/10\/Cinq-Freres-Launch-Event-51.jpg","_links":{"self":[{"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/posts\/2850"}],"collection":[{"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/comments?post=2850"}],"version-history":[{"count":7,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/posts\/2850\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/posts\/2850\/revisions\/2888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/media\/2884"}],"wp:attachment":[{"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/media?parent=2850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/categories?post=2850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinq-freres.com\/en\/wp-json\/wp\/v2\/tags?post=2850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}